Airbnb Host Education Series
Lead Creative Producer, Video | Production Partner: Ghost Robot
The Problem
New hosts want and need specific guidance on how to host, easy access to the basics, and practical tips.
Research
Hosts trust and want to learn from other hosts.
Video format split into ‘chapters’ and smaller ’lessons’ that learners can consume at their own pace is the best practice to drive engagement and completion of the learning experience.
The Solution
Create a host-led, engaging and functional video series that will answer new hosts’ needs for an immersive learning experience.
To date, we’ve created an initial beginner’s video guide for hosts including a 24-min video-guide hosts can watch in one-go our focus on specific videos. 14 successful hosts share their tips on:
